This series consisted of – Multiple reels Collab with Ruchi Rai, a celebrated charcutier (@saycheesebyruchi) in a ‘conversation over wine’ format. We wanted to keep the interaction casual yet informative for the audience. We planned numerous small story giveaways and a massive contest to bring in traction from popular cheese and charcuterie pages. Additionally, a lot of interesting content on different types of pairings was made.